Texas · Mexico

Intelligence

Long-form research, frameworks, and field reports. Written by the strategists and engineers who run growth systems for industrial brands across Texas and Mexico. Published quarterly.

Est. 1996/Free to read
Cover storyField Bulletin28 min

The Industrial Buying Process.

A field report on what now moves a sale through a manufacturing buying committee, and what no longer does.

Pablo Hernández O'Hagan
The Industrial Buying Process cover
InteractiveAssessment6 min · 24 questions

The Industrial Marketing Score.

How visible is your company to buyers already looking? In 24 questions across 7 dimensions, see exactly where your marketing stands, and what to fix first. Get your IMS score (0 to 100), maturity level, and a personalized top-3 priorities list.

Take the assessment

Sample report

62
/ 100

IMS score

Aligned
01Website
45%
02SEO & AI
58%
03Content
78%
04Social & Video
55%
05Brand
80%
06Alignment
33%
07Measurement
67%
New reportField Report18 min
Industrial AI

Industrial AI.

How to implement AI to grow your industrial revenue and increase your team's efficiency 10x.

Lance Bricca
Previous issueFramework24 min

Industrial Flywheels.

A four-stage operating model for B2B manufacturers, drawn from 30 years of running it for clients across the Americas.

Pablo Hernández O'Hagan