Texas · Mexico

Intelligence

Long-form research, frameworks, and field reports. Written by the strategists and engineers who run growth systems for industrial brands across Texas and Mexico. Published quarterly.

Est. 1996/Free to read
Cover storyField Bulletin28 min

The Industrial Buying Process.

A field report on what now moves a sale through a manufacturing buying committee, and what no longer does.

Pablo Hernández O'Hagan
The Industrial Buying Process cover
New reportField Report24 min
World-class facility, invisible online

The Paradox of Industrial Growth.

Why the strategies that built your company over the last 50 years are now the very things preventing you from growing. A field report on industrial visibility, buyer behavior, and the cost of standing still.

Pablo Hernández O'Hagan
InteractiveAssessment6 min · 24 questions

The Industrial Marketing Score.

How visible is your company to buyers already looking? In 24 questions across 7 dimensions, see exactly where your marketing stands, and what to fix first. Get your IMS score (0 to 100), maturity level, and a personalized top-3 priorities list.

Take the assessment

Sample report

62
/ 100

IMS score

Aligned
01Website
45%
02SEO & AI
58%
03Content
78%
04Social & Video
55%
05Brand
80%
06Alignment
33%
07Measurement
67%
New reportField Report18 min
Industrial AI

Industrial AI.

How to implement AI to grow your industrial revenue and increase your team's efficiency 10x.

Lance Bricca
Previous issueFramework24 min

Industrial Flywheels.

A four-stage operating model for B2B manufacturers, drawn from 30 years of running it for clients across the Americas.

Pablo Hernández O'Hagan

The Ingenia Brief

Every other week. Nothing padded.

What we are seeing across industrial marketing, AI and growth in the Americas — with the research and the client work behind it. Written for the people who have to act on it.