Texas · Mexico
Intelligence
Long-form research, frameworks, and field reports. Written by the strategists and engineers who run growth systems for industrial brands across Texas and Mexico. Published quarterly.
Est. 1996/Free to read
Cover storyField Bulletin28 min
The Industrial Buying Process.
A field report on what now moves a sale through a manufacturing buying committee, and what no longer does.
Pablo Hernández O'Hagan
Field Bulletin
How a $2M industrial purchase really gets made.
InteractiveAssessment4 min · 18 questions
The Industrial Marketing Score.
How visible is your company to buyers already looking? In 18 questions across 6 dimensions, see exactly where your marketing stands, and what to fix first. Get your IMS score (0 to 100), maturity level, and a personalized top-3 priorities list.
Take the assessment
Sample report
62
/ 100
IMS score
Aligned
01Findability
45%
02Content
78%
03Social
55%
04Brand
80%
05Alignment
33%
06Measurement
67%
Previous issueFramework24 min
Industrial Flywheels.
A four-stage operating model for B2B manufacturers, drawn from 30 years of running it for clients across the Americas.
Pablo Hernández O'Hagan