01
Website
The engine of the dark half of the buying journey, before a rep ever gets a call.
+30-60%
Inbound leads
Industrial Solutions — Make Your Industrial Company Easier to Buy From
Industrial Growth Consulting
Grow your industrial company.
From brand and website to AI visibility, sales materials, CRM processes, and pipeline execution — we understand the full industrial buying cycle and fix every stage where revenue leaks.
For companies doing $5M+ in annual revenue.
modeled · 18 months
withoutwith
M6
Top 10
Found in your category
M12
Top 3
Shortlisted by default
M18
#1
The name buyers trust
6+
Stakeholders
On their buying committee
80%
Of research
Done before they call you
10+
Vendors
Considered upfront
5
Shortlisted
Get the first meeting
Trusted Brands
Trusted partners
Trusted by industry leaders since 1996
The problem
Old Marketing vs. New Marketing.
67% of the buying decision happens before a rep gets the call. Buyers research on Google and AI, judge you on your website, then get inconsistent follow-up from reps and go cold in your CRM. The companies winning today have fixed every stage.
The old way
industrial-co.com
Industrial Co.
ProductsServicesAboutContact
Welcome to Industrial Co.
Industry-leading quality since 1987. Serving the Texas region with excellence.
Contact Us
0
Visits today
—
AI mentions
Flat
MQL trend
The new way
ims · live
Q2 · 2026
AI visibility
ChatGPT#1
Perplexity#1
Google AI#2
Gemini#1
Inbound 30d
412↑ 47%
2.4k
Visits today
#1
AI mentions
+38%
Win rate
The old way
Most industrial sites, today.
The new way
Built for how buyers buy today.
How buyers find you
Trade shows, cold outbound, and your rep's rolodex.
How buyers find you
Technical search, AI overviews, and content the committee already shares.
What your website does
A brochure that lists your products and a contact form.
What your website does
Answers the questions procurement, engineering, and ops are each asking.
Where pipeline comes from
Referrals + reps sending inconsistent emails. Leads enter the CRM and go cold.
Where pipeline comes from
Inbound from search and AI, plus reps with a process and nurture that keeps deals warm through 6–18 month cycles.
What proof looks like
A logo wall and a tagline about quality.
What proof looks like
Case studies that lead with the number the buyer cares about most.
The solution
Seven dimensions of industrial revenue.
We score your company across the 7 dimensions that drive industrial revenue. Each dimension compounds your ability to win. Together, they make you the name buyers reach for first.
02
SEO & AI
Buyers research on Google and now on ChatGPT, Perplexity, and AI Overviews. If you're not there, you don't exist.
AI visibility
ChatGPT
#1
Perplexity
#1
Google AI
#2
+200-500%
Non-branded traffic
03
Content
The buying committee runs on evidence. Content is how you give them the proof.
+2-4×
Content-attributed pipeline
04
Social & Video
LinkedIn is where industrial buyers vet vendors before the first call.
▲ 1.2k↻ 340
+30-80%
First-meeting acceptance
05
Brand
In industrial markets, the brand that looks most credible online gets the first meeting.
Before
→
After
+10-25%
Win rate
06
Alignment
Sales reps need consistent outreach and CRM nurture through 6–18 month cycles. Companies where sales and marketing share pipeline data close 38% more deals.
+38%
Close rate
07
Measurement
What you can't measure, you can't improve. Most industrial companies are flying blind.
Marketing ROI
+30-60%
Marketing efficiency
All compounded
The whole picture.
Each gain is real on its own. Together, they make you the name buyers reach for first.
#1
In your category · 18 months
Expected lifts are typical ranges from industrial engagements like yours. Your starting point determines where in the range you land.
Brand transformation
We made Noxguard the brand its product deserved.
Noxguard makes a great product. The brand didn't say so. It looked dated, and in a market moving toward cleaner, smarter positioning, that gap was quietly costing them. So we refreshed the whole thing. New identity, new voice, and a website rebuilt to win on search and AI. Here's what changed.
Homepage
Before
noxguard.com
After
noxguard.com
What the rebrand moved
#1, #2 & #4
"DEF Houston" + "Bulk DEF" Google ranks
+16%
Organic traffic, 5 months post‑launch
Every keyword
Higher rank across the DEF category
+43%
Backlinks earned during the engagement
95 & 92
Accessibility & SEO Scores out of 100
InteractiveAssessment6 min · 24 questions
The Industrial Marketing Score.
See exactly where your revenue is leaking. 24 questions across 7 dimensions, 6 minutes. You get your IMS score (0 to 100), a maturity level, and the three things you need to fix first.
For companies doing $5M+ in annual revenue.
Sample report
62
/ 100
IMS score
Aligned
01Website
45%
02SEO & AI
58%
03Content
78%
04Social & Video
55%
05Brand
80%
06Alignment
33%
07Measurement
67%
Client testimonial
“I wanted to give a huge shoutout to Ingenia. This is the organization I trust with building my brand, and the quality of their work is unmatched.”
Clutch Recognition
Recognized by Clutch
We're proud to be recognized as a top development and marketing partner in Texas by Clutch, the leading platform for B2B service reviews.
“Ingenia's services are always exceptional and of great quality, both in terms of management and creativity.”
Marco Rojas
CMO, Sky Mexico
“Their help in developing this platform was invaluable, and we're completely satisfied.”
Moises Goldberg
CEO, Friedman Group
“We commend Ingenia Agency for playing an integral role in bringing our core product to life.”
Alex Perlman
President & Director, APC LTD
“They're the best agency we've worked with when it comes to brand content creation.”
Monserrat Rosas
Brand Manager, Universidad Panamericana
“We have worked with other agencies, but Ingenia Agency has always been our first choice.”
Andrea del Río
Digital Manager, Daimler Group Mexico
“Ingenia's level of customer service is indisputably the best.”
Jesus Lopez
CMO, OCC Mundial
“Ingenia's services are always exceptional and of great quality, both in terms of management and creativity.”
Marco Rojas
CMO, Sky Mexico
“Their help in developing this platform was invaluable, and we're completely satisfied.”
Moises Goldberg
CEO, Friedman Group
“We commend Ingenia Agency for playing an integral role in bringing our core product to life.”
Alex Perlman
President & Director, APC LTD
“They're the best agency we've worked with when it comes to brand content creation.”
Monserrat Rosas
Brand Manager, Universidad Panamericana
“We have worked with other agencies, but Ingenia Agency has always been our first choice.”
Andrea del Río
Digital Manager, Daimler Group Mexico
“Ingenia's level of customer service is indisputably the best.”
Jesus Lopez
CMO, OCC Mundial
“Ingenia's services are always exceptional and of great quality, both in terms of management and creativity.”
Marco Rojas
CMO, Sky Mexico
“Their help in developing this platform was invaluable, and we're completely satisfied.”
Moises Goldberg
CEO, Friedman Group
“We commend Ingenia Agency for playing an integral role in bringing our core product to life.”
Alex Perlman
President & Director, APC LTD
“They're the best agency we've worked with when it comes to brand content creation.”
Monserrat Rosas
Brand Manager, Universidad Panamericana
“We have worked with other agencies, but Ingenia Agency has always been our first choice.”
Andrea del Río
Digital Manager, Daimler Group Mexico
“Ingenia's level of customer service is indisputably the best.”
Jesus Lopez
CMO, OCC Mundial
Companies like yours.
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i.e. Smart Systems
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A smart-building integrator whose brand had stopped matching the company behind it. We modernized the identity, rebuilt the site, and laid an SEO foundation tuned to how operators actually search.
25+ yrs
Of trust modernized
Mobile-first
Conversion-grade rebuild
Buyer-intent SEO
Foundation aligned to search
Gulf of Mexico · Offshore safety
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Mission-critical software for the deck, on day one.
An offshore diving operator needed hazard and dive management built for the deck, with gloves on. We engineered it from scratch in Next.js, retired the spreadsheets, and saved tens of thousands of operator hours a year.
10,000+
Hours projected saved annually
~250k
Lines of new application code
0 → 1
Modern safety platform, ground‑up
DEF · Industrial fluids
Noxguard
From outdated brand to forward-thinking DEF leader.
At Noxguard, the product was years ahead of the brand. We reworked the look and the voice, then rebuilt SEO and social to make them the category-defining name in DEF.
Inbound leads ↑
Tied directly to the brand refresh
Search visibility ↑
Web traffic climbed post‑launch
Full rebrand
Identity, SEO, and social aligned