NoxGuard
Rebranding Noxguard to shift industry perception—positioning the company as a leader in the DEF market through a refreshed digital identity.
Project: Strategic Digital Growth
The Challenge
Despite its top of the line product offering, Noxguard was perceived as an outdated brand in a market increasingly driven by innovation and sustainability. This misalignment between brand image and business value limited its potential to connect with new audiences, especially in the digital space where first impressions are key.
Strategic Brand Refresh
We led a strategic brand refresh focused on modernizing Noxguard's visual identity and tone of voice. From revamped logos to messaging consistency, every element was designed to reflect Noxguard's commitment to innovation, efficiency, and environmental responsibility—bridging the gap between perception and reality.
Project Impact
Significant increase in web traffic and search visibility
Increased inbound leads attributed to enhanced brand perception
Strengthened positioning as a forward-thinking DEF solution provider
SEO & Social Media Strategy
Parallel to the rebranding, we established a digital strategy anchored in social media growth and SEO performance. We positioned Noxguard as an active voice in the DEF industry, sharing relevant content, engaging with communities, and optimizing their site architecture and content to rank competitively on search engines.
“Noxguard is more than a brand; it is our commitment to a greener future. Noxguard is proud to partner with Ingenia to make that commitment a reality.
Guillermo Berriochoa
Vice President, Transliquid Technologies
Repositioning a Market Leader
The project began with a deep dive into Noxguard's brand perception, digital footprint, and competitor landscape. Our objective was clear: reposition the company as a progressive industry player without losing its legacy of quality and reliability.
We collaborated closely with the client's leadership to co-create a new identity system—paired with a digital rollout plan across web, social, and search platforms. Agile workflows allowed for rapid feedback and iteration, ensuring alignment every step of the way.
The result is a revitalized brand that reflects Noxguard's present and future. Today, the company enjoys stronger engagement, improved visibility, and a renewed sense of confidence—internally and externally—as it continues to expand in a competitive market.
