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Insights

Notes on AI solutions, business growth, digital marketing, and software development from the Ingenia team.

  • All
  • AI Solutions
  • Business Growth
  • Digital Marketing
  • Software Development

Blog Posts

How to Build a Smarter Digital Strategy for Black Friday

Black Friday is loud and crowded. Here's how to cut through it — with tactics that move buyers before, during, and after the sale.

Pablo Hernández O'Hagan
Pablo Hernández O'Hagan
Nov 12·
4 min read
How to Build a Smarter Digital Strategy for Black Friday

Video & Podcast: the kings of digital content

Before you hit record, you need a plan. Here's how to build a video and podcast strategy that connects with your audience and drives results.

Pablo Hernández O'Hagan
Pablo Hernández O'Hagan
Sep 30·
2 min read
Video & Podcast: the kings of digital content

What About the Labor Shortages in the US?

Employers are still struggling to find workers. Here's what that means for your hiring strategy and how to stand out when everyone's competing for the same talent.

Pablo Hernández O'Hagan
Pablo Hernández O'Hagan
Jul 30·
2 min read
What About the Labor Shortages in the US?

Why Nearshoring Might Be the Smartest Move You Make This Year

Nearshoring gives you proximity, shared time zones, and real cost savings — without sacrificing the quality you'd expect from an in-house team.

Pablo Hernández O'Hagan
Pablo Hernández O'Hagan
Jun 7·
3 min read
Why Nearshoring Might Be the Smartest Move You Make This Year

Landing Page vs Website: Which Do You Need?

Choosing between a landing page, website, or microsite depends on your goal. Here's how to pick the right one for what you're trying to do.

Pablo Hernández O'Hagan
Pablo Hernández O'Hagan
Mar 17·
4 min read
Landing Page vs Website: Which Do You Need?

Things That Are Killing Your Conversion Rate

Four areas that most sites get wrong — and what you can do about each one to turn more visitors into buyers.

Pablo Hernández O'Hagan
Pablo Hernández O'Hagan
Feb 26·
2 min read
Things That Are Killing Your Conversion Rate

Our Mexico City Office Won Best Digital Agency — Two Years Running

For the second year in a row, Ingenia México was recognized as the best digital agency. Here's what made 2020 worth celebrating despite everything.

Pablo Hernández O'Hagan
Pablo Hernández O'Hagan
Feb 18·
2 min read
Our Mexico City Office Won Best Digital Agency — Two Years Running

Better UX means better SEO — here's why

Google's Core Web Vitals update made one thing clear: if your site is a pain to use, it's going to rank like it is. Here's what to fix first.

Pablo Hernández O'Hagan
Pablo Hernández O'Hagan
Feb 4·
2 min read
Better UX means better SEO — here's why

How to Test the Speed of Your Website

A slow website costs you visitors, rankings, and sales. Here are five free tools to test your site speed and what each one tells you.

Pablo Hernández O'Hagan
Pablo Hernández O'Hagan
Jan 22·
4 min read
How to Test the Speed of Your Website

6 Things You Should Know About Designing Apps

The app design process hasn't changed much over the years. Here's how each phase works, from the first spark of an idea to handing off to developers.

Pablo Hernández O'Hagan
Pablo Hernández O'Hagan
Jan 12·
6 min read
6 Things You Should Know About Designing Apps

Customer Experience Predictions 2021

Four things that will define how customers interact with your brand in 2021, and what you can do about each one before it's too late.

Pablo Hernández O'Hagan
Pablo Hernández O'Hagan
Dec 17·
3 min read
Customer Experience Predictions 2021

The Digital Customer Journey: What It Is and How to Get It Right

Every interaction a customer has with your brand shapes whether they buy, come back, or tell someone else. Here's how to map and manage those moments.

Pablo Hernández O'Hagan
Pablo Hernández O'Hagan
Dec 11·
3 min read
The Digital Customer Journey: What It Is and How to Get It Right
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