Insights
Notes on AI solutions, business growth, digital marketing, and software development from the Ingenia team.
Notes on AI solutions, business growth, digital marketing, and software development from the Ingenia team.
Notes on AI solutions, business growth, digital marketing, and software development from the Ingenia team.
Black Friday is loud and crowded. Here's how to cut through it — with tactics that move buyers before, during, and after the sale.


Before you hit record, you need a plan. Here's how to build a video and podcast strategy that connects with your audience and drives results.


Employers are still struggling to find workers. Here's what that means for your hiring strategy and how to stand out when everyone's competing for the same talent.


Nearshoring gives you proximity, shared time zones, and real cost savings — without sacrificing the quality you'd expect from an in-house team.


Choosing between a landing page, website, or microsite depends on your goal. Here's how to pick the right one for what you're trying to do.


Four areas that most sites get wrong — and what you can do about each one to turn more visitors into buyers.


For the second year in a row, Ingenia México was recognized as the best digital agency. Here's what made 2020 worth celebrating despite everything.


Google's Core Web Vitals update made one thing clear: if your site is a pain to use, it's going to rank like it is. Here's what to fix first.


A slow website costs you visitors, rankings, and sales. Here are five free tools to test your site speed and what each one tells you.


The app design process hasn't changed much over the years. Here's how each phase works, from the first spark of an idea to handing off to developers.


Four things that will define how customers interact with your brand in 2021, and what you can do about each one before it's too late.


Every interaction a customer has with your brand shapes whether they buy, come back, or tell someone else. Here's how to map and manage those moments.

