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Insights

Notes on AI solutions, business growth, digital marketing, and software development from the Ingenia team.

  • All
  • AI Solutions
  • Business Growth
  • Digital Marketing
  • Software Development

Blog Posts

How to Build a Content Strategy That Works

A strong content strategy drives real leads, builds trust, and keeps your brand consistent. Here's how to build one that holds up.

Pablo Hernández O'Hagan
Pablo Hernández O'Hagan
May 25·
5 min read
How to Build a Content Strategy That Works

8 Marketing Strategies That Get You Noticed

Standing out online takes more than showing up. Here are 8 marketing strategies worth trying if you want your brand to cut through the noise.

Pablo Hernández O'Hagan
Pablo Hernández O'Hagan
Mar 1·
5 min read
8 Marketing Strategies That Get You Noticed

14 Website Design Trends That Matter in 2022

Your website shapes how buyers see your brand. Here are 14 design trends worth paying attention to in 2022, and how to use them.

Pablo Hernández O'Hagan
Pablo Hernández O'Hagan
Feb 16·
5 min read
14 Website Design Trends That Matter in 2022

Six Digital Marketing Services Worth Paying For in 2022

Nearly half of small business owners handle all their own marketing. Here's what they're leaving on the table — and six services that move the needle.

Pablo Hernández O'Hagan
Pablo Hernández O'Hagan
Feb 11·
4 min read
Six Digital Marketing Services Worth Paying For in 2022

5 Digital Marketing Trends Worth Your Attention in 2022

From cookie-free tracking to micro-influencers, here are five shifts in digital marketing that should change how you're planning your 2022 strategy.

Pablo Hernández O'Hagan
Pablo Hernández O'Hagan
Dec 8·
3 min read
5 Digital Marketing Trends Worth Your Attention in 2022

Minimalist web design: how to get it right

Eight practical principles we use at Ingenia to build websites that are clean, clear, and pleasant to use.

Pablo Hernández O'Hagan
Pablo Hernández O'Hagan
Nov 19·
3 min read
Minimalist web design: how to get it right

How to Build a Smarter Digital Strategy for Black Friday

Black Friday is loud and crowded. Here's how to cut through it — with tactics that move buyers before, during, and after the sale.

Pablo Hernández O'Hagan
Pablo Hernández O'Hagan
Nov 12·
4 min read
How to Build a Smarter Digital Strategy for Black Friday

Video & Podcast: the kings of digital content

Before you hit record, you need a plan. Here's how to build a video and podcast strategy that connects with your audience and drives results.

Pablo Hernández O'Hagan
Pablo Hernández O'Hagan
Sep 30·
2 min read
Video & Podcast: the kings of digital content

Landing Page vs Website: Which Do You Need?

Choosing between a landing page, website, or microsite depends on your goal. Here's how to pick the right one for what you're trying to do.

Pablo Hernández O'Hagan
Pablo Hernández O'Hagan
Mar 17·
4 min read
Landing Page vs Website: Which Do You Need?

Things That Are Killing Your Conversion Rate

Four areas that most sites get wrong — and what you can do about each one to turn more visitors into buyers.

Pablo Hernández O'Hagan
Pablo Hernández O'Hagan
Feb 26·
2 min read
Things That Are Killing Your Conversion Rate

Our Mexico City Office Won Best Digital Agency — Two Years Running

For the second year in a row, Ingenia México was recognized as the best digital agency. Here's what made 2020 worth celebrating despite everything.

Pablo Hernández O'Hagan
Pablo Hernández O'Hagan
Feb 18·
2 min read
Our Mexico City Office Won Best Digital Agency — Two Years Running

Better UX means better SEO — here's why

Google's Core Web Vitals update made one thing clear: if your site is a pain to use, it's going to rank like it is. Here's what to fix first.

Pablo Hernández O'Hagan
Pablo Hernández O'Hagan
Feb 4·
2 min read
Better UX means better SEO — here's why
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