National Car Rental & Enterprise
Dual-Brand Digital Platform
Full redesign of digital platforms for two leading car rental brands.
- Client
- National Car Rental & Enterprise
- Category
- Case Study
- Engagement
- Dual-Brand Digital Platform
- Role
- Strategy, Design & Build
The challenge
National and Enterprise México needed a full redesign of their local digital platforms. The old sites were dated, weak on mobile, and inconsistent in UX. Updating local content, offers, and locations across regions was painful. The brands needed modern, scalable infrastructure that matched global standards and could integrate with third-party APIs for availability, pricing, and reservations.
The approach
Strategy & UX
We worked with the digital and commercial teams at both brands to redesign and relaunch the local sites. Stakeholder interviews and workshops to set priorities across both brands. Competitive benchmarking of rental platforms across LATAM and North America. Custom UX flows for reservations, location browsing, and corporate accounts. A scalable design system with shared components for National and Enterprise. Full integration planning for availability APIs, CRM, and backend tools. And proper localization for the Mexican market: language, currency, content.
The solution
Features & Technical Build
We built a high-performance site with fast booking flows. A unified reservation engine across both brands, integrated with live availability. Location pages with dynamic content and real-time updates. CMS-driven offers and promotional banners so regional marketing can move fast. Bilingual content structure (Spanish-first, English-ready). Google Maps integration for store and airport locator. The implementation used performance-optimized layouts, a shared component library for dual-brand consistency, accessibility guidelines, and a modular CMS structure for regional marketing teams.
The impact
- 01
Shorter average booking time with fewer steps
- 02
Better internal efficiency for publishing offers and managing locations
- 03
Scalable backend ready for loyalty programs and advanced CRM
This project is currently in development and will launch soon. We're excited to deliver a modern, efficient digital experience that reflects both brands' commitment to excellence in the Mexican market.
Development Team
National Car Rental & Enterprise México
Dual-Brand Development Process
Strategic Planning. Stakeholder interviews and workshops set priorities across both National and Enterprise. Competitive benchmarking across LATAM and North America surfaced best practices. Custom UX flows were designed for reservations, location browsing, and corporate accounts.
Design & System. A scalable design system with shared components was built for both brands, consistent but still letting each brand hold its own identity. Full integration planning covered availability APIs, CRM, and backend tools, plus proper localization for the Mexican market across language, currency, and content.
Implementation. The platform was built with high-performance, fast booking flows and a unified reservation engine tied to live availability. Location pages with dynamic content. CMS-driven promotional tools. Bilingual content structure. Google Maps integration. The result: shorter booking times and better internal efficiency for managing offers and locations.