La Comer
Real Social Impact
Transforming a traditional retailer's online presence and reaching millions of customers.
- Client
- La Comer
- Category
- Software Development
- Engagement
- Real Social Impact
- Role
- Strategy, Design & Build
The challenge
La Comer wanted to show up online the way they show up in store. That meant consistent growth across platforms, launching new channels, and raising the bar on every creative execution, all while the numbers had to move.
The approach
Platform-Specific Content
We built a content strategy around original, stock-free work made for each platform. New profiles launched for La Comer on Instagram, City Market and Fresko on Facebook, and Fresko on TikTok. Every one of them beat benchmarks. La Comer on Instagram hit 16K followers and 200K interactions in year one. Fresko on TikTok pulled 17M views in three months.
The solution
Paid Media & Email
To back up the organic work, we ran tightly segmented paid media and email campaigns. Temporada Naranja was the standout: 113M+ views across Reels and 440K+ interactions. Email hit a 19% open rate, which proved the omnichannel thesis.
The impact
- 01
1.11 billion impressions and 63M+ clicks from digital media campaigns
- 02
120.6M+ views on TikTok, La Comer's best platform performance to date
- 03
54K new followers generated via email marketing
With Ingenia, thanks to their creative approach, we not only grew across all our platforms, but connected with our audience in a meaningful way. Campaigns like Temporada Naranja exceeded our expectations.
Marketing, La Comer
Strategic Digital Growth
The strategy was built on knowing the audience. We designed native, conversation-driven content for each platform, with editorial approaches tailored to each brand under the La Comer umbrella.
Creative, content, media, and analytics teams worked as one unit. That's what made it possible to move quickly and adapt mid-flight throughout the year.
The whole thing ran on constant learning. Data shaped every next move, which is how we kept growth steady and built a real emotional connection with the community online.