La Comer
Transforming a traditional retailer's online presence, impacting millions of customers.
Project: Real Social Impact
The Challenge
La Comer sought to strengthen its digital presence, enhance its brand storytelling, and build a more engaged online community across multiple social media platforms. The challenge was to achieve consistent growth throughout the year, launch new social channels, and elevate the creative and strategic execution of all digital initiatives while driving measurable business impact.
Platform-Specific Content Strategy
We implemented a digital strategy grounded in original, stock-free content tailored for each social platform. New social media profiles were launched, such as La Comer on Instagram, City Market and Fresko on Facebook, and Fresko on TikTok — all exceeding performance benchmarks. La Comer on Instagram alone surpassed 16K followers and 200K interactions within its first year, while Fresko on TikTok garnered over 17M views in just three months.
Project Impact
1.11 billion impressions and 63M+ clicks from digital media campaigns
Over 120.6M views on TikTok—La Comer's highest performance on the platform to date
54K new followers generated via email marketing
Integrated Paid Media & Email Marketing
To complement organic growth, we executed a highly segmented and optimized paid media and email marketing strategy. One of the year's standout moments was the Temporada Naranja campaign, which generated 113M+ views across Reels and 440K+ interactions. Our email marketing achieved a 19% open rate, reinforcing the effectiveness of our omnichannel approach.
“With Ingenia, thanks to their creative approach, we not only grew across all our platforms, but connected with our audience in a meaningful way. Campaigns like Temporada Naranja exceeded our expectations.
Marketing - La Comer
Strategic Digital Growth
Our strategy was rooted in a deep understanding of the audience and focused on creating native, conversation-driven content. Each platform had a distinct editorial approach that aligned with the identity of each brand under the La Comer umbrella.
Cross-functional collaboration between creative, content, media, and analytics teams allowed for agile execution and adaptation throughout the year.
The entire strategy was built around constant learning—using data to optimize efforts and maximize impact. This ensured steady, meaningful digital growth and a strong emotional connection with the brand's online community.
