Peñoles
Modernizing digital platforms to serve investors, communities, and stakeholders with clarity and security
Project: Corporate Website Modernization
The Challenge
Peñoles needed to modernize its digital platforms to better serve diverse audiences—including investors, communities, partners, and internal stakeholders—with clear, secure, and up-to-date information. Their existing corporate website was functional but outdated in terms of user experience, navigation, and mobile accessibility. Key challenges included outdated website structure with low adaptability, complex content management processes requiring IT involvement, non-optimized mobile and accessibility performance, lack of integration between corporate site and key stakeholder touchpoints, and a growing need for bilingual and multimedia content delivery.
Strategic UX & Architecture Redesign
We worked closely with Peñoles' corporate communications, sustainability, and IT teams through stakeholder and department interviews to align content needs and user expectations, UX workshops to map journeys for investors, press, suppliers, and job seekers, design of a scalable, WCAG-compliant, and bilingual UI system, architecture redesign to surface high-priority content and improve navigation across business units, and training and documentation to empower internal content teams.
Project Impact
Measurable results that drive meaningful change
Reduced content update times from days to hours thanks to CMS tools
Enhanced clarity of investor and ESG communications
Better alignment with digital expectations of key audiences: investors, partners, and future talent
Modern Platform & Content Management
We developed a modern, bilingual website with streamlined architecture and modular page templates, interactive investor relations section with reports, KPIs, and stock performance, sustainability section integrated with GRI standards and multimedia storytelling, flexible CMS with page management, media handling, and publication workflows, timeline and data modules for history, projects, and operational highlights, plus security and performance enhancements for enterprise-grade reliability.
“The new platform has positioned Peñoles for stronger brand storytelling and transparency across channels, while significantly improving our ability to communicate with investors, partners, and communities.
Peñoles Communications Team
Corporate Digital Transformation Process
Strategic Foundation: We conducted comprehensive stakeholder and department interviews to align content needs and user expectations across all business units. UX workshops helped us map detailed user journeys for investors, press, suppliers, and job seekers, ensuring the platform would serve each audience effectively.
Design & Architecture: A scalable, WCAG-compliant, and bilingual UI system was designed with modular templates for future expansion. The architecture was completely redesigned to surface high-priority content and improve navigation across business units, while maintaining the institutional clarity required for a publicly traded company.
Implementation & Empowerment: The modern platform includes interactive investor relations sections, GRI-integrated sustainability reporting, and flexible CMS capabilities. We provided comprehensive training and documentation to empower internal content teams, reducing update times from days to hours and positioning Peñoles for stronger digital storytelling and transparency.