Ignite TX
Advancing genetic testing accessibility through a modern digital experience
Project: Study Website Development
The Challenge
The Ignite TX team needed a modern website to support their mission of expanding access to genetic testing for Hereditary Breast and Ovarian Cancer (HBOC) and Lynch syndrome (LS). The website had to educate a wide range of users, streamline study enrollment, and provide resources for both patients and providers — all while adhering to strict compliance standards.
Designing for Accessibility and Simplicity
We designed and developed a fully responsive website optimized for accessibility and ease of use. A clear visual hierarchy and inclusive language ensured the content resonated with both medical professionals and the general public. The user experience was crafted around key objectives: inform, qualify, and guide users into action — whether that meant joining the study or referring a patient. We also incorporated intuitive navigation, streamlined content presentation, and interactive FAQs to maximize clarity and engagement.
Project Impact
Improved study accessibility for patients and healthcare providers across Texas
Optimized enrollment flow through intuitive UX and clear call-to-actions
Mobile-first design to support underserved and rural populations
Secure Infrastructure + Flexible Content Management
Built on a scalable infrastructure, the Ignite TX site is fully secure for handling sensitive study information and future data collection needs. We implemented a custom content management system (CMS) that allows the study team to easily update content, post announcements, and manage FAQs without developer intervention — a crucial feature for a long-term clinical trial project. The system is ready to evolve alongside the study as enrollment phases shift or additional regions are added.
“No testimonial currently available.
Pablo Hernandéz O'Hagan
CEO, Ingenia
Our Process
Stage 1: Discovery & Compliance Strategy - We collaborated with the study's PI and communications team to understand key study goals, audience personas, and compliance requirements. Deliverables included: Technical Compliance Framework, Content Strategy & Wireframes, and Accessibility and Mobile Usability Report.
Stage 2: Design, Build & Test - We brought the website to life with a strong visual identity, smooth front-end interactions, and a mobile-first layout. Features included: Eligibility screener with guided steps, Interactive provider referral flow, Modular FAQ and Resources sections, and Event tracking setup for ongoing engagement analysis.
Stage 3: Deployment & Training - The site was deployed to a secure environment with full SSL, hosting security protocols, and CMS training for internal teams. Ongoing support ensures content updates and user feedback can be addressed in real-time.
