Grupo Castores
Digital Growth through Strategy
Driving digital growth through strategy, brand alignment, and a new scalable website.
- Client
- Grupo Castores
- Category
- Software Development
- Engagement
- Digital Growth through Strategy
- Role
- Strategy, Design & Build
The challenge
Grupo Castores wanted to evolve the brand online without losing the legacy they'd built offline. The job was to grow digitally while keeping the reputation that took decades to earn.
The approach
Strategic Growth Plan
We built a custom Strategic Growth Plan grounded in a 360° view. Workshops with the Castores team to understand the business and communication goals, align internal brand vision, and pull in market and audience insight. Then a Brand Analysis benchmarking Castores against direct competitors and leading logistics players. That surfaced real opportunities for differentiation.
The solution
Website Redesign & Content
A deep website audit came first. It pointed to real gains available in navigation, content, UX, and search performance. We rebuilt the site in MODX, following UX/UI best practices, on-page SEO, and mobile-first design. Alongside that, we built a Digital Content Strategy covering social, paid media, a content style guide, and a graphic style guide.
The impact
- 01
20,000+ likes and 7k+ followers on TikTok in the first 3 months
- 02
Organic engagement above industry benchmarks
- 03
Strong brand visibility with younger audiences and potential talent
Grupo Castores now operates with a unified, future-ready digital presence, grounded in strategy and executed with precision. From their redesigned website to high-performing social channels, every brand touchpoint now reflects their strength, agility, and leadership in the logistics industry.
Pablo Hernandéz O'Hagan
CEO, Ingenia
Digital Transformation Process
Strategic Foundation. A Strategic Growth Plan built around a 360° view. Workshops to understand objectives, align internal brand vision, and pull in market insight. Brand analysis and competitive benchmarking to sharpen the positioning.
Audit & Redesign. A deep website audit pointed to real wins in navigation, content structure, UX, and search performance. The new site was built in MODX with on-page SEO and mobile-first design.
Content & TikTok. We rolled out a Digital Content Strategy with audience segmentation, paid media, and style guides. The TikTok launch landed especially well, pulling in younger audiences with authentic content that showed the scale and human side of the brand. 20,000+ likes and 7k+ followers in 3 months.