Grupo Castores
Driving digital growth through strategy, brand alignment, and a new scalable website
Project: Digital Growth through Strategy
The Challenge
Grupo Castores, one of Mexico's leading logistics companies, set out to strengthen its digital presence through a strategy aligned with its short, medium, and long-term business goals. The objective was clear: to evolve the brand in the digital space while maintaining its solid reputation and legacy.
Strategic Growth Plan & Brand Analysis
We developed a fully tailored Strategic Growth Plan, based on a holistic 360° vision. The process began with a series of collaborative workshops with the Castores team to deeply understand business and communication objectives, align internal brand vision across teams, and gather key market, audience, and operational insights. We followed this with a Brand Analysis benchmarking Grupo Castores against both direct competitors and leading players in the logistics industry, revealing strategic opportunities for differentiation and digital evolution.
Project Impact
Measurable results that drive meaningful change
+20,000 likes & +7k Followers on TikTok in first 3 months
Organic engagement above industry benchmarks
Strong brand visibility among younger users and potential talent
Website Redesign & Content Strategy
A key part of our process included conducting an in-depth website audit. We identified opportunities to improve navigation, content structure, user experience, and search engine performance. Based on these findings—and aligned with the brand's need for a modern and scalable presence—we redesigned a completely new website, developed in MODX following UX/UI best practices, on-page SEO optimization, and a modern, mobile-first design. We also developed and implemented a robust Digital Content Strategy including social media strategy, paid media strategy, content style guide, and graphic style guide.
“Grupo Castores now operates with a unified, future-ready ecosystem, grounded in strategy and executed with precision. From their redesigned website to high-performing social channels, every brand touchpoint now reflects their strength, agility, and leadership in the logistics industry.
Pablo Hernandéz O'Hagan
CEO, Ingenia
Digital Transformation Process
Strategic Foundation: We developed a fully tailored Strategic Growth Plan based on a holistic 360° vision. Through collaborative workshops with the Castores team, we gained deep understanding of business objectives, aligned internal brand vision, and gathered key market insights through comprehensive brand analysis and competitive benchmarking.
Website Audit & Redesign: We conducted an in-depth website audit identifying opportunities to improve navigation, content structure, user experience, and search engine performance. The new website was built in MODX following UX/UI best practices, on-page SEO optimization, and modern mobile-first design principles.
Content Strategy & TikTok Launch: We implemented a robust Digital Content Strategy including social media strategy with audience segmentation, paid media strategy, and comprehensive style guides. The TikTok launch was particularly successful, engaging younger audiences with authentic content that showcased the scale and human side of the brand, achieving +20,000 likes and +7k followers in just 3 months.