GMX Seguros
Modernizing digital infrastructure to provide seamless, secure experience for clients and brokers
Project: Digital Ecosystem Modernization
The Challenge
GMX needed to modernize its digital ecosystem to provide a seamless, secure, and user-friendly experience for both clients and brokers. The main goals included unifying the public website and broker portal into a cohesive digital platform, improving performance, navigation, and mobile responsiveness, ensuring compliance with accessibility, security, and regulatory standards in the insurance industry, and enhancing self-service capabilities for clients and intermediaries.
Strategy and Design Process
We partnered closely with GMX's technology and marketing teams to redesign their web platform through discovery workshops with stakeholders and brokers to identify key needs and pain points, competitive benchmarking to incorporate best practices from top insurance platforms, user personas and journey mapping to align with real user behaviors across segments, information architecture redesign to streamline navigation and surface high-value content, custom design system aligned with GMX's brand identity for consistency and scalability, and accessibility and compliance validation according to WCAG and national regulations.
Project Impact
Measurable results that drive meaningful change
40% faster page loads across key user journeys
Scalable infrastructure for future integrations
Stronger foundation for GMX's digital transformation roadmap
Key Features & Technical Implementation
We developed a fully responsive, mobile-first interface optimized for both clients and brokers, enhanced security layer with updated encryption, session handling, and authentication protocols, and integrated content management system (CMS) for internal teams to manage site content independently. The implementation followed best practices including modular design system with reusable UI components, WCAG-compliant accessibility for broader inclusion, iterative feedback with real stakeholders throughout the project, and seamless design-to-development handoff using Figma and dev collaboration tools.
“The new platform represents a major step forward in our relationship with clients and agents. It has improved access speed, information clarity, and user autonomy. The team understood our challenges from day one and delivered a product that feels modern, secure, and made for our users.
GMX Seguros Team
Digital Platform Development Process
Discovery & Strategy: We conducted comprehensive discovery workshops with stakeholders and brokers to identify key needs and pain points. Competitive benchmarking helped us incorporate best practices from top insurance platforms, while user personas and journey mapping ensured alignment with real user behaviors across different segments.
Design & Architecture: Information architecture was redesigned to streamline navigation and surface high-value content. We developed a custom design system aligned with GMX's brand identity for consistency and scalability, with accessibility and compliance validation according to WCAG and national regulations throughout the process.
Development & Implementation: The platform was built with a fully responsive, mobile-first interface optimized for both clients and brokers. We implemented enhanced security layers with updated encryption, session handling, and authentication protocols, plus an integrated CMS for content management independence. The final solution achieved 40% faster page loads and provided scalable infrastructure for future integrations.