GMX Seguros
Digital Ecosystem Modernization
Modernizing digital infrastructure to deliver a smoother, more secure experience for clients and brokers.
- Client
- GMX Seguros
- Category
- Software Development
- Engagement
- Digital Ecosystem Modernization
- Role
- Strategy, Design & Build
The challenge
GMX needed to modernize its digital infrastructure so clients and brokers could actually get things done. The goals: unify the public website and broker portal into one platform, improve performance and mobile experience, meet compliance standards for accessibility, security, and regulation in insurance, and give both clients and intermediaries real self-service capabilities.
The approach
Strategy & Design
We worked closely with GMX's technology and marketing teams to redesign the platform. Discovery workshops with stakeholders and brokers to identify what actually needed fixing. Competitive benchmarking against top insurance platforms. User personas and journey mapping across segments. Information architecture redesigned for navigation and high-value content. A custom design system tied to GMX's brand for consistency. Accessibility and compliance validation against WCAG and national regulations.
The solution
Features & Technical Build
We built a fully responsive, mobile-first interface for clients and brokers. Security got an upgrade: encryption, session handling, and authentication. An integrated CMS lets internal teams manage content on their own. The implementation followed a modular design system with reusable UI components, WCAG-compliant accessibility, iterative feedback loops with stakeholders, and clean design-to-dev handoff through Figma and our dev collaboration tools.
The impact
- 01
40% faster page loads across key user journeys
- 02
Scalable infrastructure ready for future integrations
- 03
Stronger foundation for GMX's digital roadmap
The new platform represents a major step forward in our relationship with clients and agents. It has improved access speed, information clarity, and user autonomy. The team understood our challenges from day one and delivered a product that feels modern, secure, and made for our users.
GMX Seguros Team
Digital Platform Development Process
Discovery & Strategy. We ran discovery workshops with stakeholders and brokers to identify the real needs and pain points. Competitive benchmarking pulled in best practices from top insurance platforms. User personas and journey mapping grounded everything in real behavior across segments.
Design & Architecture. Information architecture got redesigned to simplify navigation and surface high-value content. A custom design system aligned with GMX's brand identity for consistency. Accessibility and compliance validation against WCAG and national regulations was built into every step.
Development. The platform was built with a fully responsive, mobile-first interface for clients and brokers. Security got updated encryption, session handling, and authentication. The integrated CMS gave internal teams content management independence. Result: 40% faster page loads and a scalable base for future integrations.