Coca-Cola
Redesigning and developing a corporate website built for performance, clarity, and scalability.
Project: Brand Innovation
The Challenge
Coca-Cola FEMSA required a complete overhaul of its corporate website to better reflect its global brand, serve its stakeholders, and improve both usability and maintainability. The existing site lacked flexibility, was not fully optimized for SEO, and presented usability challenges, particularly when navigating high-volume content. The goal was to deliver a digital experience that aligned with Coca-Cola's scale, reputation, and content needs—while empowering internal teams with an intuitive CMS.
UX/UI strategy tailored to business needs
We designed the new site from the ground up with a strong focus on UX and UI best practices. The navigation structure was simplified to prioritize usability, content discovery, and accessibility. Visual elements were aligned with Coca-Cola's brand identity, ensuring a seamless experience for global users and investors alike.
Project Impact
Full website redesign with UX/UI best practices
Optimized for SEO and mobile responsiveness
Built on MODX for flexible, client-friendly content management
MODX-powered architecture with full SEO and admin flexibility
To ensure long-term usability and scalability, we built the website on MODX—a powerful yet intuitive content management system. This gave Coca-Cola's internal teams complete control over content updates, page creation, and future scalability. SEO optimization was baked into every layer of the build, from semantic structure to performance and metadata integration.
“Corporate websites need to serve multiple stakeholders while maintaining brand consistency and performance. Our work with Coca-Cola demonstrates how thoughtful UX strategy and the right technical foundation can transform a complex corporate site into an intuitive, scalable digital asset.
Pablo Hernandéz O'Hagan
CEO, Ingenia
Detailed Content/Process
1. Discovery and stakeholder alignment: We began with stakeholder workshops to gather input from corporate communications, investor relations, and sustainability teams. This allowed us to define a clear content hierarchy and ensure the site would meet diverse user needs—from media to job seekers to shareholders.
2. Design, development, and optimization: The design phase focused on clean layouts, intuitive navigation, and mobile-first responsiveness. Development followed SEO and performance best practices, ensuring a fast and discoverable site. MODX was selected to give Coca-Cola autonomy in updating and evolving content as needed.
3. Launch and client enablement: After extensive testing and quality assurance, the new site was successfully launched. We provided documentation and training sessions for the internal team, ensuring they could manage and scale the platform independently moving forward.
