Buró de Crédito
Digital Credit Revolution
Building financial trust and credit awareness through a user-first digital strategy.
- Client
- Buró de Crédito
- Category
- Business Growth
- Engagement
- Digital Credit Revolution
- Role
- Strategy, Design & Build
The challenge
Buró de Crédito was fighting a public perception problem rooted in misinformation about what they actually do. That hurt product adoption and trust. The brand needed to reach new digital audiences, especially younger ones, and get real visibility for services like Mi Score, Credit History Monitoring, Credit Security, and Buró Alerts.
The approach
Multiplatform Content
We built an integrated content strategy that put Buró de Crédito forward as a trustworthy, approachable source of financial education. Short-form video carried the weight, especially on TikTok. Formats like "Buró Consultations" answered real user questions in plain language. That kind of direct, friendly communication dismantled myths about credit and made the brand feel like an ally.
The solution
Humanizing the Brand
We put a human face on the company. Job posts, employee stories, behind-the-scenes content. Buró de Crédito started showing up as both a financial authority and a good place to work. X became the main hub for live engagement, working as a customer service channel and a driver of traffic to their digital services.
The impact
- 01
4x growth in TikTok followers
- 02
TikTok, X, and LinkedIn became core channels for customer interaction and recruiting
- 03
340% increase in total brand mentions
The digital transformation led by Ingenia has significantly improved our ability to serve both financial institutions and consumers. Ingenia has also helped us maintain the highest standards of security and compliance.
Marketing Team
Buró de Crédito
Reputation Rebuild
1. Diagnosis and strategy. We ran a reputational audit to surface what people were actually saying and believing. From there, content pillars were built around education, empowerment, and aspiration, addressing user doubts with clarity and empathy.
2. Production and distribution. Short-form video got made for TikTok, YouTube Shorts, and Instagram Reels, paired with live support and community engagement on X. LinkedIn carried employer branding: job posts, workplace culture, and messages around financial inclusion.
3. Results. Organic engagement on TikTok took off, fast. Brand mentions climbed across every channel. And for the first time, the public conversation around Buró de Crédito turned positive and informative.