Billiard Factory
Custom Experiences
Helping Billiard Factory grow online sales and fix a broken inventory system through a full eCommerce redesign.
- Client
- Billiard Factory
- Category
- Software Development
- Engagement
- Custom Experiences
- Role
- Strategy, Design & Build
The challenge
Billiard Factory came to us with an outdated eCommerce platform. Poor UX, broken inventory sync, and product data scattered across systems. That confusion hit the team and the customer equally.
The approach
Modern eCommerce Experience
We redesigned the site from scratch with a real focus on UX. Information architecture and user journeys were carefully planned so shoppers could actually find what they came for. The result is a buying experience that feels premium, because the brand is premium.
The solution
Inventory & Integration
We built custom features in Magento Cloud that tied 4,000+ SKUs back to their inventory platform. Data inconsistencies went away. Shipping integrations automated label creation and tracking, which closed the loop on the customer journey.
The impact
- 01
Sales conversion rate up significantly after the UX rebuild
- 02
Smoother, more intuitive shopping experience
- 03
4,000+ SKUs centralized and organized
Our partnership with Billiard Factory was built on trust and collaboration. Together, we transformed their vision into a successful eCommerce platform that significantly grew their business.
Pablo Hernandéz O'Hagan
CEO, Ingenia
Our Development Process
Stage 1: Analysis & Planning. We started with a deep discovery phase to get every requirement and goal from the Billiard Factory team on the table. Out of that came two key documents, a Technology Concept and a Design Concept, which set the direction for everything after.
Stage 2: Development. We built the platform on Magento Cloud with third-party plugins for advanced filtering, product customization, inventory sync, and shipping automation. The custom work focused on making sure the platform could actually talk to their existing inventory system, correctly.
Final Delivery. The new site launched with a far better shopping experience. Internal operations got simpler. Inventory tracking got accurate. Fulfillment got faster. Customers got happier.