Billiard Factory
Helping Billiard Factory boost online sales and streamline inventory management through a complete eCommerce redesign.
Project: Custom Experiences
The Challenge
Billiard Factory needed a complete redesign of their outdated eCommerce platform that suffered from poor user experience and inventory management issues. Their product information was disorganized and disconnected from the eCommerce system, creating confusion for both their team and customers.
Modern eCommerce Experience
We redesigned the website from scratch with a focus on best-in-class UX/UI. By carefully planning the information architecture and user journeys, we created a beautiful, intuitive shopping experience that significantly improved navigation and purchasing flow while aligning with the brand's premium image.
Project Impact
Increased sales conversion rate significantly through improved UX
Enhanced customer satisfaction with a smoother, more intuitive shopping experience
Centralized and organized over 4,000 product SKUs
Inventory Management & Integration
We developed custom features in Magento Cloud to properly connect and organize over 4,000 product SKUs from their inventory platform. Our backend implementation resolved data inconsistencies and integrated with their shipping partner to automate label creation and tracking, supporting the full customer journey.
“Our partnership with Billiard Factory was built on trust and collaboration. Together, we transformed their vision into a successful eCommerce platform that significantly grew their business.
Pablo Hernandéz O'Hagan
CEO, Ingenia
Our Development Process
Stage 1: Analysis & Planning - The process began with an in-depth discovery phase, where we gathered all requirements and goals from the Billiard Factory team. From this, we delivered two key strategic documents: a Technology Concept and a Design Concept. These guided the direction of development and ensured alignment with business objectives.
Stage 2: Development & Implementation - The platform was developed on Magento Cloud, integrating various third-party plugins to support features like advanced filtering, product customization, inventory synchronization, and automated shipping. Special attention was given to custom development to ensure the platform could communicate accurately with the client's existing inventory system.
Final Delivery - The redesigned platform launched with a vastly improved user experience, helping users navigate and purchase products more easily. The fully integrated system not only streamlined internal operations but also supported better inventory tracking, enhanced fulfillment processes, and improved overall customer satisfaction.
