Banorte
Driving brand awareness and product visibility through strategic, trend-aligned social media content.
Project: Banking Evolution
The Challenge
Banorte needed to maintain a strong digital presence while adapting to fast-evolving social media trends. The goal was to reinforce brand awareness, foster a more engaged community, and effectively promote a broad range of banking products—all while keeping a cohesive tone across diverse platforms like TikTok and LinkedIn. Additionally, Banorte sought to leverage entertainment presales to drive cultural relevance and online visibility.
Trend-driven TikTok Content
We created a series of short-form videos aligned with current trends and formats on TikTok, using authentic storytelling to connect with audiences in a relatable way. This strategy not only increased Banorte's reach but also helped humanize the brand, building a stronger sense of community among followers.
Project Impact
Achieved significant reach and engagement through trend-driven TikTok videos
Strengthened professional positioning on LinkedIn through updated content pillars
Generated high-impact visibility with standout posts for major event presales
LinkedIn Repositioning with Refined Content Pillars
We updated Banorte's LinkedIn content strategy by aligning posts with the platform's evolving best practices. By focusing on professional storytelling, leadership, and innovation, the brand was able to deliver more targeted messaging that resonated with its audience, enhancing its credibility and presence in the financial sector.
“In today's financial landscape, social media isn't just an option, but a strategic imperative. Our work with Banorte demonstrates how a traditional banking institution can connect with diverse audiences across platforms while maintaining brand integrity and driving real business results.
Pablo Hernandéz O'Hagan
CEO, Ingenia
Detailed Content/Process
1. Content planning and platform differentiation: We conducted a detailed analysis of each platform's strengths and user behavior to design tailored strategies. For TikTok, we focused on humor, trends, and behind-the-scenes content. For LinkedIn, we prioritized executive voices, product innovation, and community impact.
2. Creative execution and cultural tie-ins: Banorte took center stage in highly anticipated presales for artists like Luis Miguel, Slipknot, Tool, and Ozuna. We developed tailored content to match the fan culture of each event, leveraging anticipation and emotion to boost brand relevance and visibility.
3. Brand alignment and audience growth: Despite the variety of formats and audiences, the tone remained consistent: professional yet approachable, modern yet grounded in trust. This balance ensured Banorte's messaging was always aligned with its reputation as one of Mexico's leading financial institutions, while fostering real digital engagement.
