Banorte
Banking Evolution
Driving brand awareness and product visibility through strategic, trend-aligned social media content.
- Client
- Banorte
- Category
- Digital Marketing
- Engagement
- Banking Evolution
- Role
- Strategy, Design & Build
The challenge
Banorte had to keep showing up online while social media kept shifting. Build awareness, grow community, promote a broad product set, all with a cohesive tone across TikTok and LinkedIn at the same time. On top of that, the brand wanted to use entertainment presales to drive cultural relevance.
The approach
Trend-Driven TikTok
We built a run of short-form videos that matched how TikTok actually moves. Authentic storytelling, current formats, real voice. Reach went up. And more importantly, the brand started feeling human, which is how you build a following.
The solution
LinkedIn Repositioning
We reworked Banorte's LinkedIn strategy around the platform's best practices. Professional storytelling, leadership voice, real innovation. The messaging got more targeted, the credibility got stronger, and the presence in the financial sector sharpened.
The impact
- 01
Significant reach and engagement through trend-driven TikTok videos
- 02
Better professional positioning on LinkedIn through updated content pillars
- 03
High-impact visibility with standout posts for major event presales
Social media has become a strategic imperative for financial brands. Our work with Banorte shows how a traditional banking institution can connect with diverse audiences across platforms while holding brand integrity and driving real business results.
Pablo Hernandéz O'Hagan
CEO, Ingenia
Platform-Specific Playbook
1. Planning by platform. We looked at each platform's strengths and how users actually behave, then built strategies to match. TikTok got humor, trends, and behind-the-scenes. LinkedIn got executive voices, product innovation, and community impact.
2. Creative tied to culture. Banorte took center stage in presales for Luis Miguel, Slipknot, Tool, and Ozuna. We built content to match the fan culture of each event, using anticipation and emotion to drive visibility.
3. Consistent across everything. Different audiences, different formats, same voice: professional but approachable, modern but trustworthy. That's how Banorte kept its reputation as one of Mexico's leading banks while actually engaging online.