How to Adapt Your Content to Each Platform’s Algorithm
Every social network has its own language. At Ingenia, we help you master it with ease.
By Veronica Morales
••Each platform having its own algorithm is nothing new, but the accelerated pace at which these algorithms change represents a real challenge for your brand. Many times, content that worked well for months suddenly starts showing disappointing results—even with paid campaigns. Why? Because social networks constantly shift their priorities, often changing the types of formats and interactions they favor, and usually with little notice.
So, how can you stay ahead of the curve and remain relevant where your audience spends time? By transforming your content with these recommendations and best practices.
Cracking the TikTok Algorithm
• Trends, trends, trends. The ultimate goal on TikTok is to get your content onto your audience’s For You Page (FYP). This isn’t determined by your number of followers but by your ability to ride the right trends.
• Watch Time matters. A Washington Post analysis found that if you can get users to watch your videos all the way through, TikTok’s algorithm is far more likely to keep serving them your content. This doesn’t mean your videos must be long, but they must be captivating from start to finish.
• AI marketing tools. Tools like Opus Clip help optimize your videos, repurposing them into formats with higher engagement potential and increasing your chances of appearing on more FYPs.
Cracking the Instagram Algorithm
• The power of Explore. To reach new potential followers on Instagram, your content needs to land in the “Explore” section. In 2025, this means creating short, highly shareable videos that encourage users to send them to friends via direct messages.
• Keywords are key. Social listening tools and Instagram SEO expertise go hand in hand to ensure your posts include the keywords your audience is actively searching for. At Ingenia, we keep keyword lists updated so our clients always stay relevant.
• Long captions work. It may feel counterintuitive, but longer captions are powerful allies. They allow you to deliver meaningful insights before a user scrolls away and offer valuable real estate to include keywords that make your content stand out in a crowded feed.
Cracking the Facebook Algorithm
• Hyper-segmented content wins. On Facebook, niche content is king. Meta uses predictive AI models to decide what to show each user based on their most specific interests. Knowing your niche is essential for success.
• Avoid clickbait. Facebook’s algorithm penalizes clickbait and similar tactics. Your post should provide genuine value on its own; the click must be earned, not forced.
The rules of each algorithm are constantly changing. But one thing is certain: for your content to succeed, you need a strategic partner who understands every digital ecosystem. At Ingenia, we accelerate your brand’s growth with AI-powered solutions, content creation, and SEO strategies. We’d love to learn about your needs—let’s connect!